Templates
5 open house follow-up templates that actually get replies
The data is unambiguous: the agent who follows up first usually wins the buyer. These five templates cover every kind of visitor that walks through your open house — copy them, tweak for your tone, and send. OHCRM customers can have these drafted automatically based on each visitor's feedback.
TEMPLATE 01
Same-day thank-you (text)
Send: Within 2 hours of the visitor leaving
Hi {first_name} — thanks so much for stopping by {address} today! I really enjoyed chatting. If you have any questions about the property or want to take a second look, just reply here. — {agent_first_name}TEMPLATE 02
Feedback request (email)
Send: Evening of the open house
Hi {first_name},
Thanks again for coming through {address} today. Quick favour — I'd love to hear what you thought, even if it's not the right home for you. Anything I should pass along to the seller? Pricing, layout, neighbourhood — all fair game.
Either way, if there's anything else I can help you look at, just hit reply.
— {agent_full_name}
{brokerage_name}TEMPLATE 03
Hot lead nudge (text)
Send: Next morning, for anyone marked hot
Morning {first_name}! Wanted to follow up on {address} — a couple of others from the open house were asking about offers. If you'd like, I can pull comparable sales and walk you through what a competitive offer looks like. No pressure either way.TEMPLATE 04
Cold lead nurture (email)
Send: 48 hours after the open house
Hi {first_name},
Saw you came through {address} on Saturday. I know it wasn't quite the fit — totally understand. I've got a few other listings in the {neighbourhood} area coming up that might be closer to what you're looking for. Want me to send them over as they're announced?
— {agent_full_name}TEMPLATE 05
Seller update (email to listing client)
Send: Sunday evening, after the weekend's events
Hi {seller_first_name},
Quick recap from this weekend's open house at {address}:
• {visitor_count} groups came through
• {hot_count} are strong potential buyers (we're following up directly)
• Most consistent feedback: {feedback_theme}
Full PDF report attached. Let's chat Monday about next steps.
— {agent_full_name}